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Photos are everywhere on social media during large trade shows and conventions so your brand should be adding to the mix! Take photos of attendees visiting your tradeshow booth, trying your product or engaging with your brand. Having a live representation of where contest participants stand is a great motivator for the contestants. Social media walls can also be used to broadcast the current standings of a social media contest during the tradeshow. This is a great way to connect with attendees during recruitment conferences and networking events. Social media walls are one of the best trade show booth ideas because they give you the opportunity to easily automate your company or product’s praise during the trade show.Īnother example of trade show booth display design ideas using social walls is using them to display your company’s employee posts to give event attendees an idea of your company’s culture. Not only are they great for sharing posts, photos and videos using your hashtag during the event but they can also be used to aggregate product or service reviews for your company. Social media walls have a number of advantages during a trade show event. Entering the contest by voting and sharing their favorite option gives them a chance to win the prize.Ī raffle offering a prize to a random winner from a group of entries.Ī contest where trade show guests will submit photos or videos and must attain the results you define for the contest (for example: top voted, most number of shares/likes/comments, selected by a panel of judges, etc.) The post could be new product options, potential new services, logo changes, user submitted artwork, etc. These contents encourage trade show attendees to vote, comment, or like a post on your Facebook page, Instagram account, or other social media account. There are a lot of different kinds of social media contests and other trade show games to choose from: With the number of people that attend these events, social media contests are a great way to engage people that pass by your trade show displays. Trade Show Contest Ideas Using Social Media
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You should also use the event hashtag in tandem with your brand hashtag to increase the reach of your posts to a larger group of tradeshow attendees. That way anyone attending the tradeshow finds the hashtag easier remember. It also helps to see if there’s a hashtag being used by the trade show or convention itself and mirror your brand’s hashtag to fit that style. Then you can use that hashtag for posts leading up to the trade show, during the trade show using interactive booth displays, and even after the event is over. When using social media hashtag campaigns for events like trade shows, keep in mind that it’s important to establish the hashtag you want to your for your brand at the event ahead of time. Social media hashtags campaigns are perfect for trade shows, conventions, and conferences. Trade Show Social Media Hashtag Campaigns This means you’ll need to make sure you’re ready leading up to the event with social media trade show marketing ideas and interactive trade show booth ideas for your brand. Not to mention everyone who wants to attend trade shows and conferences but has to live vicariously through the attendee social media posts.
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Whether it’s a conference, trade show, or an upcoming convention your company is attending, social media should be one of your top marketing strategies for the event.Įvents like trade shows are brimming with people, each carrying at least one cell phone, and likely checking social media periodically throughout the day.